“Just Be Yourself”…But Which Self?

Oscar Wilde once famously said, “Be yourself. Everyone else is taken.”  Then, Ralph Waldo Emerson added, “Be yourself, even when your voice shakes, even when your truth feels inconvenient, because a life built on pretending will always feel like a house you can’t fully rest in.” And then, apparently, “be yourself” even became a verb (Or so does the Shift Your Perspective pin claim on Pinterest) meaning, “Just be who you want to be, not what others want to see.” I remember being in middle school and discovering these boards on Pinterest for the first time… Saving and reposting them to seem “cool” and “different” from the rest of the teenagers… But what I didn’t realize at the time was that firstly, thousands of others were doing…

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How To Care Without Being Consumed 

A 2300-year-old philosophy for the age of doomscrolling How is it that you can feel everything and nothing at the same time?  The alarm goes off – the first of many that you had set up not to be late for work. You open your eyes and hit snooze for the first couple, then the sensitive period of “almost-running-late” arrives, and you finally decide to wake up. You don’t get up though, not right away, at least. You feel paralyzed. You went to bed last night scrolling through videos of all sorts of suffering, and yet, before you even step foot on the ground, you open your favorite social media app again and continue. Two minutes turn to five, five to ten, and ten to thirty. Without…

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Zarika Courses – expanding free online learning

What is Zarika Courses? Zarika Courses is an online learning platform dedicated to providing free, high-quality educational resources on essential life skills and professional development. Our goal is to empower individuals with practical knowledge and tools to create positive change in their communities and beyond. One of our flagship courses, Be the Change, focuses on social entrepreneurship, equipping youth workers and young people with the skills to develop impactful projects. This course, developed through an international collaboration, has already helped many people take their first steps toward social innovation. Help us expand Zarika Courses! We want to continue building on this success by creating and hosting more open online courses on Zarika Courses. With your support, we can develop new educational resources on crucial topics, including: Critical…

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Be the Change – an open online course on social entrepreneurship

What is “Be the Change”? Be the Change is an innovative online course consisting of 9 modules designed to equip youth workers with the knowledge and tools to introduce social entrepreneurship to young people in an engaging and interactive way. Developed within the international project Be the Change, this course provides ready-to-use exercises and practical knowledge to inspire the next generation of changemakers for free. The course was created as part of the KA2 partnership project Be the Change, an initiative aimed at developing educational resources to promote social entrepreneurship among young people living in small towns and rural areas. It was implemented by Zarika Association (Bulgaria), Zavod Aspira (Slovenia), and ICAD Foundation (Poland), with support and co-funding from the European Union. Hosted on Zarika Courses, this…

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Zarika Publishing

Our Publishing Initiative Zarika Publishing is our newest project and a long-time dream coming to life — a publishing initiative within Zarika Association dedicated to creativity, learning, and social impact. We believe in the power of words to inspire, connect, and transform communities. Through Zarika Publishing, we aim to support emerging voices, develop innovative educational content, and create space for meaningful storytelling. What we do: Author SupportWe support emerging authors in their first steps as writers and poets, guiding them through the process of developing and publishing their first works. Educational InnovationWe design and publish educational materials grounded in creative and non-formal learning methods, making knowledge more engaging and accessible. Social Impact PublishingWe publish literary projects, contest works, and stories that amplify changemakers, using writing as a…

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Collective Leadership Retreat in Bansko: From Individuals to a Living System

On March 21st, Bansko became the setting for something more than a workshop. It became a space where a small group of young social entrepreneurs came together to explore what it truly means to lead together. The Collective Leadership Retreat, organized by Zarika, brought together seven participants—some of them among the winners from the latest edition of Innovation Station, alongside members of the Better Community Club. What they shared was not just ambition, but curiosity: how do we move from individual leadership to collective intelligence? Starting with the Place: Bansko as a Teacher The day began not in a room, but outside—where leadership feels more natural. We walked through the Old Town of Bansko, immersing ourselves in its history, architecture, and atmosphere. The cobblestone streets, traditional houses,…

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Lost in Translation: Why Your Love Might Not Be Felt

“Perhaps one did not want to be loved so much so as to be understood” – George Orwell, 1984 We may have defined love and its significance last month, but does that guarantee us success in expressing it towards others? In 1992, a marriage counselor and Baptist minister, Gary Chapman, introduced a theory that would become one of the most commonly discussed ideas in modern relationship psychology. In his book, The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, Chapman proposed that people have preferred ways of expressing and interpreting love. He had arrived at this theory through years of counseling work with couples, who felt unloved because they failed to recognize each other’s efforts as genuine affection. Because when love stops feeling like…

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Innovation Station vol.6: The Prophecy of Grain and Gold

A celebration of youth-driven innovation, collaboration, and social impact For the sixth consecutive year, the Better Community Club at the American University in Bulgaria brought together purpose-driven young people for one of the most inspiring social entrepreneurship events in the country: Innovation Station vol.6: The Prophecy of Grain and Gold. This annual ideathon has become more than just a competition. It is a living ecosystem of collaboration where 12 teams of young innovators work intensively to address 12 real-life challenges provided by NGOs, guided by mentors from civil society and the business sector. Over the course of the event, ideas evolve into actionable solutions—rooted in empathy, creativity, and a strong sense of social responsibility. Where ideas meet real-world impact At its core, Innovation Station is about bridging…

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Love makes the world go ‘round

“Love turns the Earth ‘round, Domenico. If not love, it would have collapsed; it would have been overwhelmed with all these sins…until it wasn’t able to move anymore.” - An excerpt from The First Garment by Guram Dochanashvili. What is love? And why does it hold so much importance to humankind? Some may describe it as an intense and multifaceted chemical process, fueled by the brain's neurotransmitters and hormones. Others may view it as a great interest or pleasure in something, perhaps even someone. But ultimately, a universal agreement can be made that the feelings love evokes in us are primal and essential to longevity, safety, and social connection. With the spirit of St.Valentine around the corner, today’s article will be discussing various forms of love, their…

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“Dream Map” Brought Inspiration and Bold Dreams Together in Bansko

The team of Zarika Association once again created a space for inspiration, connection, and bold dreams through the creative workshop “Dream Map,” held in the town of Bansko and organized in partnership with the Ladies’ Creative Association at the Military Club. With great care, support, and professionalism, the Zarika team helped turn the gathering into a truly meaningful experience—a place where every woman felt heard, encouraged, and free to express her deepest desires. Under the expert guidance of Bistra Yakimova, participants explored the power of the “Dream Map” method—a proven visualization tool that helps intentions gain clarity, shape, and direction. In an atmosphere of creativity and shared connection, dream maps were born, filled with bold aspirations: travel to near and far destinations, care for health and inner…

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